Official Account Hosting
Official Account Hosting connects a company's WeChat official account with Magellan business capabilities, creating a customer-facing service entry.
Companies can push project progress, contract information, after-sales notifications, and service messages to customers through the official account. Customers can also open project pages from the official account menu, improving reach efficiency and service experience.
Activation Flow
Companies can activate Official Account Hosting in Magellan through the following path:
App Center -> App Market -> WeChat Official Account Hosting -> Subscribe
After subscribing, the system opens the configuration entry. Companies can follow the platform guide to complete WeChat official account backend configuration.
Configuration and Usage
Configure the WeChat Backend
Follow the platform guide to enter the WeChat official account backend, complete the required developer configuration, and obtain the account AppID and AppSecret.
After obtaining them, configure AppID and AppSecret in Magellan to connect the official account with the platform.
Set the Official Account Menu
Companies can configure the official account menu and attach pages such as project view, service entry, and after-sales entry to the menu.
After entering the official account, customers can access service pages related to themselves through the menu.
Sync Official Account Data
Official Account Hosting supports synchronizing:
- Users
- Materials
- Draft articles
- Published records
- User messages
With data synchronization, companies can manage official account content and customer interaction information more conveniently in the platform.
Set Template Message Scenarios
Companies can configure business scenarios that require official account template messages, such as:
- Contract signing reminders
- Project start notifications
- Construction milestone progress notifications
- Project acceptance notifications
- After-sales ticket notifications
- Service completion notifications
After customers bind by scanning the QR code, they can receive official account template notifications related to themselves.
Configuration Steps
- Obtain AppID and AppSecret in the WeChat backend.
- Configure AppID and AppSecret in Magellan.
- Enable template messages in the WeChat official account backend and configure them in the platform.
- Set official account menus and add text, links, or mini program entries.
- Guide customers to scan the QR code and bind, establishing a service relationship between customers and projects.
Customer Service Loop
After customers complete binding by scanning the QR code, they can receive official account template notifications and open project pages through the official account menu.
Customers can view:
- Contract information
- Construction progress
- Project milestone photos
- Acceptance status
- After-sales information
Official Account Hosting connects contracts, construction, after-sales service, and customer notifications into one WeChat service entry, completing the service loop from project delivery to after-sales support.
Scenarios
- Push project construction progress to customers
- Send contract, construction, acceptance, and after-sales notifications
- Provide customers with project viewing entry
- Sync official account users, materials, and messages
- Build a unified external service window
Business Value
| Value | Description |
|---|---|
| Customer reach | Sends key notifications through official account template messages. |
| Project transparency | Lets customers view contracts, construction progress, and service records. |
| Unified entry | Centralizes project viewing, after-sales service, and customer notices. |
| Lower communication cost | Reduces repeated updates through groups or phone calls. |
| Service loop | Connects customer reach, project viewing, and after-sales feedback. |