Channel Mall
Channel Mall provides companies or brand owners with online product display, online ordering, channel wholesale, and personal retail entry.
For dealers, the mall can be used for product display, customer retail, and purchase ordering. For brand owners, it can serve as a product display, ordering, and channel operation platform for dealers.
Activation Path
Companies can activate Channel Mall in Magellan through the following path:
App Center -> App Market -> Channel Mall -> Subscribe
After subscribing, the system opens the mall configuration entry. Companies can configure products, prices, payment methods, visibility scope, and access entry based on their business needs.
Mall Features
| Feature | Description |
|---|---|
| Multi-device access | Supports QR codes, official accounts, mini programs, H5, and other entries. |
| Own collection account | Supports company-owned WeChat Pay and Alipay collection accounts. |
| Wholesale and retail | Supports dealer wholesale orders and individual customer retail orders. |
| Multiple price levels | Sets prices by customer type, channel level, or cooperation relationship. |
| Product visibility | Controls which products each customer, channel, or group can view. |
| Shared products and inventory | Reuses Magellan products and inventory to reduce repeated maintenance. |
Scenarios
- The company needs an online product display entry
- Dealers need online product selection and ordering
- Brand owners want to provide ordering entry for channel dealers
- The company needs to support both wholesale and retail
- Different channel customers need to see different prices and product scopes
- Products, inventory, purchasing, and mall transactions need unified maintenance
Business Value
- Improve product display and transaction efficiency
- Make it easier for dealers to view and purchase brand products
- Support channel operations and dealer enablement for brand owners
- Reduce repeated maintenance of mall products and inventory
- Support more refined channel management through price levels and visibility scopes
- Help companies control transaction funds and customer data through their own WeChat Pay and Alipay accounts